Empowering Paved's Newsletter Sponsorship Marketplace

In Devntech's collaboration with Paved, we developed and enhanced the core functionalities of their newsletter sponsorship platform, an innovative marketplace that connects premium newsletter publishers with advertisers, enabling them to scale and optimize sponsorship campaigns efficiently by integrating advanced programmatic advertising to automate ad placements across its curated network of top publishers like Uber, Dropbox, and Salesforce, while offering precise audience targeting.

Backend Architecture: Ruby and Ruby on Rails

The Paved architecture platform demanded advanced technology to address scaling performance and communication between services, leading us to build a web tool aimed at real-time data handling and campaign management within the rails of Ruby and Ruby on Rails, providing a strong structure that enabled us to deliver a moderate and manageable solution, which was essential for the nature of Paved's advertisement administration and reporting systems.

Excellence in Front-End with React and TypeScript

On the other hand, both React and TypeScript enhanced the user experience on the client side, as React’s use of reusable components facilitated the development of an attractive, fluid, and interactive user interface, while TypeScript brought more control to the development process, greatly fostering interactive and assistive platform interactions for managing and monitoring sponsorship and campaign management for advertisers and publishers.

Efficient Cloud Hosting with Heroku and AWS S3

For cloud hosting, Heroku was utilized to provide effective deployment and performance, allowing for effortless environment arrangement through its PaaS while ensuring performance and availability; combined with AWS S3, we established a more secure storage solution for Paved data, which includes analytics, user-generated content, and more.

Seamless Deployment using Docker and PostgreSQL

Another critical component of the infrastructure was Docker, which ensured consistent environments across different stages of development and production, reducing conflicts during development and allowing for a smooth deployment pipeline while minimizing downtime during updates; with PostgreSQL as the primary database, we ensured that Paved had a reliable, scalable, and performant system capable of handling complex queries necessary for real-time campaign tracking and reporting.

Devntech Impetus: Scaling Paved's Services into the Future

In summary, Devntech's technical expertise was instrumental in helping Paved scale its services to meet the growing demands of modern email advertising, enabling Paved to offer a seamless, data-driven advertising solution that provides high ROI for their clients while simplifying the entire sponsorship process.