Internal software

Tastemedia - faster mobile publishing for media-heavy content

A media-heavy site was slow on the phones most of its audience used, which is where a publisher loses readers.

Rumman Sadiq

By Rumman Sadiq

Co-Founder, Devntech

Published · Updated

What we changed

  1. 1

    Rebuilt the experience mobile-first, since that is where the audience actually is.

  2. 2

    Made heavy images and video load only when needed rather than all at once.

  3. 3

    Reworked search and recommendations so readers land on something relevant.

Qualitative evidence

What changed operationally

  • Pages become usable quickly on a phone on a normal connection.
  • Rich media no longer costs the reader the first few seconds of every page.
  • Readers move from one piece of content to the next without hunting.

Evidence standard: These are delivered workflow and operating-state changes supported by the project record. They are qualitative results, not estimated percentages or modelled savings.

What Devntech continued to own

  • Front-end maintenance
  • Performance work
  • Hosting

This is what we mean by

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Got a workflow like Tastemedia’s?

Describe the process. We come back with what it costs today, what could be automated and what we would build first.

  • For businesses with $5M to $30M in revenue
  • No long-term commitment
  • Start with one workflow
  • Keep ownership of everything we build